Home Instead Senior Care offers its worldwide clientele a comprehensive list of nonmedical services; the agency has sixteen offices in the New York City area alone. Locally owned and operated, each branch office provides extensive housekeeping services, personal grooming, companionship, meal planning and preparation, transportation to appointments, medication reminders, ambulatory assistance and assistance with miscellaneous errands. An integral part of Home Instead's care model involves personal companionship; caregivers organize indoor and outdoor activities such as reminiscence exercises, current events discussions, movie hour, scrapbooking and outings to visit neighbors, friends and local entertainment venues. Home Instead has developed a nonmedical Alzheimer's training program for its caregivers as well, which supports its mission of preventing premature institutionalization. Rates vary by location.