Gilbert Guide Bay Area Press Release

FOR IMMEDIATE RELEASE:

BAY AREA PUBLISHER REVEALS BEST IN LOCAL LONG-TERM CARE

SAN FRANCISCO, CA—A new book available this month “will revolutionize the way we choose long-term care,” says Jill Gilbert, CEO of Gilbert Guide, Inc. Listing the top facilities and resources throughout San Francisco, Marin, San Mateo, Napa and Sonoma counties, Gilbert Guide: Bay Area Edition is designed for family and professional caregivers. Experts including local geriatric care managers, social workers and other long-term care specialists teamed up to compile the book’s content.

“We don’t accept advertising, or payment for any type of content. This unbiased approach allows us to publish only the best options, making this book unlike any other resource on the market,” says Gilbert. The guide includes detailed reviews and advice on: assisted living and skilled nursing facilities, adult day and adult day health care programs, in-home care services, care management, types of insurance, specialized services and more.

California has the highest population of elderly Americans in the nation, with more than five million people over the age of 60. It is the fastest-growing population segment in the state. According to the California Department of Aging and the U.S. Census Bureau, the highest growth rates in the senior population are expected to occur within the next 30 years, due to aging Baby Boomers. By 2010, it is expected that 20% of Californians will be in this age range.

Local agencies that have pre-ordered copies for professional use include the Alzheimer’s Association and Family Caregiver Alliance. Dr. Elizabeth Edgerly, Chief Program Officer for the Alzheimer’s Association, states, “professionals and caregivers alike will be thrilled with the quality of the information.”

Leading San Francisco geriatrician Dr. Robert Margolin says Gilbert Guide “eliminates the guesswork” for caregivers who are making choices for their family members.

Gilbert Guide: Bay Area Edition is available September 20th—local retailers can be found online at www.gilbertguide.com, where the book can also be ordered for $24.95.

Gilbert Guide, Inc. is a San Francisco-based publisher of regional guidebooks to long-term care, providing the highest quality, most detailed and comprehensive information available to family and professional caregivers.

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